2012 London Olympics: The Effects on Relocation
The 2012 Summer Olympic Games are scheduled in London from July 27 through August 12 and will present a complex challenge for anyone planning employee assignments.
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Delays, Delays, Delays
The UK Border agency and customs department will increase security checks, so delays will start occurring three to four months before the opening of the Olympics. Delays are specifically to be expected in VISA processing, household goods clearance and delivery, as shipments will be held longer in ports. In addition, partial closure of London streets and access restrictions will force moving companies to deliver an increasing amount of shipments in a restricted number of hours per day.
Shortage of Properties and Price Increases
A shortage of temporary accommodations is to be expected, especially in the central London and nearby locations. Because of limited supply of property and an increase in demand, temporary accommodations and long-term lease prices are expected to rise. These are expected to rise anywhere from 12-25% during the summer months. Most London realtors are reluctant to talk about short-term tenancies during the Olympics period. This is because many properties are already booked (with many properties remaining empty until the games draw closer). Many realtors cannot predict how many or what type of properties will become available for short rentals approaching the Olympics, or what the rental price may be. However, as the games continue to draw closer, the costs will become increasingly higher.
Avoiding a Budget Increase
Corporations should consider alternatives such as delaying the assignment until after the summer season, to September at the earliest. If temporary accommodations have not been booked in advance, it is a good idea for global mobility specialists to organize a home search trip before relocating the employee so that they can avoid the need for a serviced apartment. This home search trip should absolutely not occur during the dates of the Olympics or shortly before or after.
Because of the challenges and unique situations the London Games present, communication is very crucial with relocating employees as well. They should understand that they will need to be more flexible than usual as it relates to household goods delivery, homesearch time, and the location and costs of serviced apartments.
Summary
Be prepared. London was awarded the Olympic Games years ago so there should be no surprise that the laws of supply and demand will have a profound effect during this time. Educated pre-planning of how the “Olympic effect” will impact you and your employees, and communicating with suppliers to develop best strategies, will be worth the investment of time and focus, and will assist with maintaining optimal delivery and performance of your mobility program.

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