Drinking Abroad: Guide to Global Alcohol Drinking Etiquette
Whether you are traveling for business or you are taking an international relocation there are a number of different perspectives on drinking alcohol related to both work and life abroad. When is it appropriate to have a glass of wine on a lunch break? Is it always expected that you accept an invitation to after hours libations with co-workers? Answer these questions incorrectly and it could make for a few awkward situations. However, understand some of the drinking habits of your destination before you arrive and you can be ready for most alcohol related social interactions.
A good place to start is to determine where alcohol is consumed most frequently around the world and then compare that with your typical drinking patterns in your current location. Do you drink more often or less often than is average in your new destination?
Which countries drink the most alcohol in the world?
According to this Economist.com map below and a recent Forbes article the leading drinking region of the world is clearly Europe although drinking alcohol is popular in many countries throughout the world.

On a per capita basis here are the top 20 drinking countries in the world:
- Luxembourg
- Hungary
- Czech Republic
- Ireland (Hello, Paragon Relocation Dublin office!)
- Germany
- Spain
- Portugal
- United Kingdom
- Denmark
- Austria
- France
- Cyprus
- Switzerland
- Belgium
- Russia
- Slovakia
- Latvia
- Romania
- Finland
- Netherlands
Other countries of note that didn’t make the top 20 list include Italy (24), the United States (26), Brazil (41), China (42), and Mexico (45).
What are the most popular alcoholic drinks in the world?
According to a WHO (World Health Organization) report distilled spirits are the most popular type of drink in the world (followed by beer and then wine) yet this varies significantly by country as shown in the map below.

What is the drinking etiquette in your country?
Because many countries are globalizing today they are assimilating a diversity of ideas about drinking into their culture. With that said there are still many underlying traditions around the world that continue to flourish and it makes sense to understand them before you move to a country on an international assignment.
A few notable examples of drinking traditions include:
Japan: In Japan is not polite to fill your own glass, wait for your table mate to fill your glass. In addition, if you fill their glass it might remind them to fill your empty glass. Filling your own glass announces to the world that you might have an alcohol problem.
Russia: In Russia drinking is often all or nothing, with vodka being a prominent drink of choice. Among many other drinking traditions in Russia, empty bottles should not be placed on the table but should be put on the floor, the first and second toast are the most important, and it is considered rude to interrupt the proceedings between the first and second shot.
Australia: In Australia there aren’t many rules related to drinking other than making it a point to buy your friends a round of drinks. In Australia the name for this tradition is called the “Shout” and often the expectation is that your round of drinks will be reciprocated by others in the group.
China: In China for special occasions its not uncommon to break out the “bai jiu” (translation – “firewater”) which doesn’t have much flavor but delivers quite a punch to your throat. Typically this beverage is enjoyed during meals at which time one of your table mates salutes you with “gan bei” challenging you to drink until both glasses are dry. During the gan bei it is encouraged for you to keep eye contact with the one who toasted their drink to you as a show of respect.
In addition to the drinking traditions of these countries there are a plethora of resources available on the internet to research the drinking traditions of your destination before you get there. In general we recommend, searching sites like Wikipedia, Lonely Planet and Frommers to discover the drinking nuances of many different cultures throughout the world. In addition to doing research our advice would be to carry with you some level of common sense related to drinking alcohol, if you have reached a point at a social function where you shouldn’t be drinking anymore find ways to communicate that to your friends of another culture without offending them, if possible. Generally speaking, even in cultures with strongest traditions they will respect your decision to stop drinking if you communicate effectively.
What drinking traditions have you observed around the world that are different from your own? Please let us know your stories of international drinking experiences and any advice you have about drinking abroad in the comments on LinkedIn, Facebook and Twitter!
Bonus: How to say “Cheers” in different languages!
England: ‘Cheers!’ (Good wishes)
Wales: ‘Iechyd da!’ (Good health)
Germany: ‘Prost!’ (May it be good)
Romania: ‘Noroc!’ (Good luck)
Philippines: ‘Mabuhay!’ (Long life)
Turkey: ‘Şerefe!’ (To honour)
Croatia: ‘živjeli!’ (To life)
Poland: ‘Na Zdrowie!’ (Bless you)
Learn how to say “Cheers” in 50 languages!
Filed under: Diversity, Social Media, The Best Thinking... |
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